29 pages
Guides
Step-by-step help for launching, growing and staying safe. Start anywhere.
First steps
What is Gram Wallet, and what can you do with it?
Gram Wallet is the wallet built into Telegram, and it lets you hold, send and receive money inside the app you already use.
How to launch a token on Telegram, step by step
Launching a token means creating a unit that people can hold and trade, and doing it carefully matters more than doing it quickly.
How to start a Telegram community from zero
You start a Telegram community by making one group, inviting five people who already care, and giving them a reason to come back tomorrow.
How to launch a product on Telegram
You launch a product on Telegram by putting it where people already are, then answering every question they ask in the first week.
How to send and receive your first GRAM payment
Sending GRAM works like sending a message: pick the person, pick the amount, confirm.
Growing
How to grow a Telegram channel without ads
Channels grow when people forward them, so the whole job is writing things worth forwarding, consistently.
How to build an audience for your music on Telegram
Telegram lets you talk to the people who already like your music directly, without an algorithm deciding who hears you.
Does your project need a Telegram bot?
A bot is worth it when you are answering the same question more than twice a day, and not before.
How to accept payments inside Telegram
You can take money in Telegram without sending anyone to a separate checkout page or asking them to make an account.
How to run a newsletter on Telegram
A Telegram channel is a newsletter that arrives where people actually look, and nobody has to hand over an email address.
How to build a community around your podcast
A podcast community turns listeners into a room, which is the difference between an audience and a group of people who know each other.
How to start a local club or group on Telegram
A local club needs one place to post when things are happening, and Telegram is already on everyone’s phone.
Staying safe
How to spot a scam token
A scam token almost always promises a guaranteed return, and a real one never does.
How to keep your wallet keys safe
Your recovery words are the wallet, so anyone who reads them owns everything in it.
What to check before you put money into any project
Five minutes of checking prevents most of the bad outcomes people write about afterwards.
How to tell a real Telegram bot from a fake one
Fake bots copy the name and the picture, so the username is the only thing worth trusting.
Launching? How to protect your supporters from impersonators
If your project gets any attention, somebody will copy it, so tell your people what the real thing looks like before that happens.
The most common Telegram scams, and how they work
Nearly every Telegram scam is one of six shapes, and they are easy to recognise once you have seen them written down.
What to do if you think you have been scammed
Move fast on the things that can still be saved, and be honest with yourself about the things that cannot.
Should I?
Does my project need a token? (Often: no.)
Most projects do not need a token, and adding one to a project that does not need it makes everything harder.
Should I launch alone or wait for a co-founder?
Waiting for the right co-founder has killed more projects than launching alone ever has.
Is Telegram the right place for my project?
Telegram is right for your project if the people you want are already talking to each other in chat.
When is a project ready to launch?
A project is ready when one stranger can understand it and use it without you sitting next to them.
Should a community have its own token?
A token changes what a community is about, so be sure you want the new subject before you introduce it.
Should I let an AI talk to my community?
Yes, if you tell people it is an AI and you stay responsible for what it says.
Your teammate
What does a project agent actually do all day?
A project agent spends the day doing the small, repeating work that keeps a project visible while you do the work only you can do.
Giving your project a personality
Your project sounds like something whether you decide it or not, so decide it.
What an AI teammate cannot do (yet)
Your teammate cannot make your product good, cannot meet people in person, and cannot be accountable for what it says. You can.
Running a team of humans and one agent
Treat your agent like a new teammate on their first week: clear scope, visible work, regular check-ins.
Launch your project. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.