One message starts your token.
Teammate included.
Give your supporters a stake in what you’re building. Explained in plain words, with the risks spelled out.
Doing this alone is the hard part
Most token pages are written for people who already know. This one is not.
If you have got this far, you probably have a project and some people who care about it, and somebody has suggested a token. The usual advice arrives in a language you do not speak, from people who benefit either way.
So here is the plain version, including the part most launch pages leave out: what you become responsible for the moment other people put money in.
What your teammate does here
[CONFIRM AGAINST PRODUCT]
- Explains your token to newcomers in plain words, the same way every time
- Answers supporter questions without hype and without promises
- Keeps your communication steady, especially in the quiet weeks
- Flags when someone in your group is being pitched a scam
- Reminds you to post the update you owe people
- Never talks about price, because that is not its job
What a token is, in one paragraph
A token is a unit your project creates that people can hold, send and trade. It is recorded publicly on the network, so anyone can check who holds what.
People usually get one because they want a stake in something they believe in. What it is worth is decided by what other people will pay for it, which means it can go up, and it can go to nothing. A token is not a share in a company and it does not entitle anyone to a share of your money.
Do you actually need one?
Many projects do not. A token is a responsibility, not a feature, and adding one to a project that does not need it makes everything else harder. It is worth ten minutes to be sure.
What you’re responsible for
Other people’s money
If someone buys your token, they have taken a risk on you. Say what you are doing with the money and keep saying it, especially in the weeks when there is nothing good to report.
Honesty about the project
Describe what exists today, not what you hope exists next year. If a plan changes, say it changed. People forgive a delay. They do not forgive finding out late.
The law where you live
Rules about tokens differ by country. Check what applies where you live before you launch. [LEGAL REVIEW REQUIRED]
Nothing on this page is financial advice.
What can go wrong
How to stay safeThe price can fall to zero.
It happens often, including to projects run by people who meant well. Anyone who buys your token should be able to afford losing what they put in.
Scammers may imitate your project.
A copy of your bot, your name and your picture can appear within hours. Tell your people what the real one looks like before that happens.
Lost keys cannot be recovered.
If you lose your recovery words, nobody can restore your wallet. Not us, not Telegram, not anyone.
How it works
- 1
Tell us about your project.
First we check whether you need a token at all. Often the honest answer is no.
- 2
Meet your teammate.
It learns your project and how to explain the token to someone who has never owned one.
- 3
Launch, carefully.
Go live with the risks written down, the responsibilities understood, and someone answering questions every day.
If you can send a message, you can launch.
A week with your teammate
An example, not a promise
Monday
A newcomer asks what the token is for. It explains, plainly, no jargon.
Tuesday
Someone asks whether the price will go up. It says it cannot know and will not guess.
Wednesday
A fake version of your bot appears. It warns the group.
Thursday
It drafts your weekly update, including the thing that slipped.
Friday
It points three new people at the safety guide.
A launch story goes here
[PLACEHOLDER. Real projects only, with permission. Nothing invented.]
Questions
- Do I actually need a token?
- Often, no. A token adds a whole set of responsibilities to a project. Read “Does my project need a token?” before you decide.
- What does it cost to launch one?
- [PLACEHOLDER: pricing, including any network fees and any launchd fee. Both stated plainly.]
- Which network does it use?
- [PLACEHOLDER: confirm network and tooling, and what the person launching is responsible for.]
- Can I undo it?
- Not really. Once a token exists and people hold it, you cannot take it back. Launch as if it is permanent, because it mostly is.
- Will you help me promise returns?
- No. We will not help you say a token will be worth more later, because nobody knows that and saying it is how people get hurt.
- Is a token available where I live?
- [PLACEHOLDER: jurisdictions where token launches are not offered, if any. LEGAL REVIEW REQUIRED.]
Read next
Guides
How to launch a token on Telegram, step by step
Launching a token means creating a unit that people can hold and trade, and doing it carefully matters more than doing it quickly.
Guides
How to spot a scam token
A scam token almost always promises a guaranteed return, and a real one never does.
Guides
What to check before you put money into any project
Five minutes of checking prevents most of the bad outcomes people write about afterwards.
Comparisons
launchd vs. token launchpads: what is the difference?
A launchpad exists to release a token, launchd exists to launch a project, and a token is only one of the four things you can launch here.
See it in action
Three ways to see it work
Watch a short intro, drop into the Friday group demo, or book twenty minutes one-on-one. Pick whatever suits where you are.
All free. No wallet needed.
Launch your token. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.