Launching a product
An app, a tool, a shop or a service. How to get it in front of the first people who need it, and keep them.
What launchd does for a productDoing it with launchd
Step-by-step, in the product.
Launch a product with launchd
Set up the announcement, the sign-up and the answers to the first fifty questions, then let your teammate keep the conversation going.
How much should your teammate do on its own?
Start with everything needing your approval, then hand over the jobs you stop wanting to read.
Take payments in your launch
What you can charge for, what it costs you, and when the money reaches you.
How to brief your AI teammate so it gets your project
A good brief says what you are making, who it is for, and what you would never say.
Change your teammate’s name, voice or personality
Tell your teammate what to change in plain words, and it shows you a before and after before it switches.
What launchd supports today
The short list of what works now, what is coming, and what we have decided not to do.
What your teammate does alone, and what it asks you first
Your teammate never posts, spends or promises anything in your name without you, unless you have told it that it can.
Add people to your team and choose who can do what
Invite a co-founder or a helper, and decide who can approve posts, change the plan or see the numbers.
Pause, stop or hand over a launch
Your group, your channel and your people stay yours whatever you decide. Here is what stops and what does not.
Your first launch, step by step
Open @launchd in Telegram, describe your project in a sentence, answer a few questions, and read the plan before anything goes public.
Guides
The craft, whatever tool you use.
How to launch a product on Telegram
You launch a product on Telegram by putting it where people already are, then answering every question they ask in the first week.
How to accept payments inside Telegram
You can take money in Telegram without sending anyone to a separate checkout page or asking them to make an account.
Should I launch alone or wait for a co-founder?
Waiting for the right co-founder has killed more projects than launching alone ever has.
When is a project ready to launch?
A project is ready when one stranger can understand it and use it without you sitting next to them.
Running a team of humans and one agent
Treat your agent like a new teammate on their first week: clear scope, visible work, regular check-ins.
Does your project need a Telegram bot?
A bot is worth it when you are answering the same question more than twice a day, and not before.
Is Telegram the right place for my project?
Telegram is right for your project if the people you want are already talking to each other in chat.
What does a project agent actually do all day?
A project agent spends the day doing the small, repeating work that keeps a project visible while you do the work only you can do.
What an AI teammate cannot do (yet)
Your teammate cannot make your product good, cannot meet people in person, and cannot be accountable for what it says. You can.
Plans & templates
Copy them and make them yours.
Launch day checklist
Everything that should already be true before you press the button.
Launch announcement template
A launch announcement needs four things: what it is, who it is for, what to do next, and why now.
The weekly update template
A weekly update is five lines: what shipped, what is next, what is hard, one number, one ask.
The 30-day launch plan
Thirty days, one small job a day, ending with a project that is live and has people in it.
Compared
Honest side-by-sides.
launchd vs. Product Hunt for product launches
Product Hunt gives you one big day in front of strangers, launchd gives you a slow build in front of the people who stay.
Project agent vs. chatbot: what is the difference?
A chatbot answers when spoken to, a project agent decides what to do when nobody has said anything.
Project agent vs. a general AI assistant
A general assistant helps you with anything and remembers nothing, a project agent works on one project and remembers all of it.
The best ways to launch a project on Telegram, compared
There are four realistic ways to launch on Telegram, and the right one depends on how much you want to build yourself.
News explained
What changed, and what it means for you.
@launchd
Answers in seconds, any time
Ask about your product.
@launchd is the same bot you launch with, and its agent answers any question: about launching, your teammate, Telegram, wallets or staying safe. Day or night.
- How do I get my first 10 customers?
- Should my product have a Telegram bot?
- What do I write in a launch announcement?
Opens in Telegram. Nothing to install if you already have it.
Launch your project. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.