One message starts your product.
Teammate included.
An app, a tool, a shop, a service. Find your first customers in the app they already have open.
Doing this alone is the hard part
Building is the fun part. Telling people about it every day is the part that gets dropped.
You ship something you are proud of, you post about it once, and then the week eats you. By Friday the launch is over and nobody noticed. Not because the product was bad. Because nobody was doing the telling.
Then the questions start arriving one at a time, in five different places, and answering them properly is a job. So you answer three and miss four, and the four you missed were the people who would have paid.
What your teammate does here
[CONFIRM AGAINST PRODUCT]
- Drafts your launch announcement and the follow-ups, in your product’s voice
- Answers product questions in your group while you are building
- Collects feedback in one place instead of five, and tells you what keeps coming up
- Keeps your waitlist warm with updates that are actually worth reading
- Reminds you what you said you would ship this week
- Welcomes every new person, so nobody arrives to silence
How it works
- 1
Tell us about your product.
What it does, who it is for, and what makes it different. A sentence is enough to start.
- 2
Meet your teammate.
Your product gets its own Telegram bot that can explain it, demo it and answer for it.
- 3
Launch, together.
Go live, announce it, and keep answering. Your teammate handles the repeats so you can handle the hard ones.
If you can send a message, you can launch.
A week with your teammate
An example, not a promise
Monday
Your teammate drafts the week’s update. You cut two lines and send it.
Tuesday
Three people ask the same setup question. It answers all three.
Wednesday
It flags that four people asked about pricing this week.
Thursday
New arrivals get welcomed and pointed at the quickstart.
Friday
It asks whether the thing you promised on Monday shipped.
A launch story goes here
[PLACEHOLDER. Real projects only, with permission. Nothing invented.]
Questions
- Do I need a website first?
- No. Your project can live entirely in Telegram. A website helps later, but it is not what stops most launches.
- Can my teammate talk to customers directly?
- Yes. It answers in your group and in direct messages to your project’s bot, in your product’s voice. You can review what it says and correct it.
- What if it answers something wrong?
- It can be wrong. You stay in charge, you can see what it said, and you can correct both the answer and what it knows.
- Can I use this alongside my existing tools?
- Yes. Most teams keep their existing stack and use launchd for the part that lives in Telegram.
- Do I need a token to launch a product?
- No. Most products on launchd never touch a token.
Read next
Guides
How to launch a product on Telegram
You launch a product on Telegram by putting it where people already are, then answering every question they ask in the first week.
Guides
Does your project need a Telegram bot?
A bot is worth it when you are answering the same question more than twice a day, and not before.
Guides
How to accept payments inside Telegram
You can take money in Telegram without sending anyone to a separate checkout page or asking them to make an account.
Comparisons
launchd vs. Product Hunt for product launches
Product Hunt gives you one big day in front of strangers, launchd gives you a slow build in front of the people who stay.
See it in action
Three ways to see it work
Watch a short intro, drop into the Friday group demo, or book twenty minutes one-on-one. Pick whatever suits where you are.
All free. No wallet needed.
Launch your product. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.