Launching a creative project
Music, film, writing, games, zines. How to build an audience around your work without becoming a full-time marketer.
What launchd does for a creative projectDoing it with launchd
Step-by-step, in the product.
Release a creative project to your own channel
Put the release where your audience already reads, and let your teammate handle the build-up and the thank-yous.
Bring a group or channel you already have
You can point launchd at a Telegram group or channel you already run, and your teammate starts from the people already in it.
Take payments in your launch
What you can charge for, what it costs you, and when the money reaches you.
How to brief your AI teammate so it gets your project
A good brief says what you are making, who it is for, and what you would never say.
Change your teammate’s name, voice or personality
Tell your teammate what to change in plain words, and it shows you a before and after before it switches.
What launchd supports today
The short list of what works now, what is coming, and what we have decided not to do.
What your teammate does alone, and what it asks you first
Your teammate never posts, spends or promises anything in your name without you, unless you have told it that it can.
Add people to your team and choose who can do what
Invite a co-founder or a helper, and decide who can approve posts, change the plan or see the numbers.
Pause, stop or hand over a launch
Your group, your channel and your people stay yours whatever you decide. Here is what stops and what does not.
Your first launch, step by step
Open @launchd in Telegram, describe your project in a sentence, answer a few questions, and read the plan before anything goes public.
Guides
The craft, whatever tool you use.
How to build an audience for your music on Telegram
Telegram lets you talk to the people who already like your music directly, without an algorithm deciding who hears you.
How to grow a Telegram channel without ads
Channels grow when people forward them, so the whole job is writing things worth forwarding, consistently.
How to run a newsletter on Telegram
A Telegram channel is a newsletter that arrives where people actually look, and nobody has to hand over an email address.
How to build a community around your podcast
A podcast community turns listeners into a room, which is the difference between an audience and a group of people who know each other.
Giving your project a personality
Your project sounds like something whether you decide it or not, so decide it.
Is Telegram the right place for my project?
Telegram is right for your project if the people you want are already talking to each other in chat.
What does a project agent actually do all day?
A project agent spends the day doing the small, repeating work that keeps a project visible while you do the work only you can do.
What an AI teammate cannot do (yet)
Your teammate cannot make your product good, cannot meet people in person, and cannot be accountable for what it says. You can.
Plans & templates
Copy them and make them yours.
Compared
Honest side-by-sides.
launchd vs. Kickstarter for creative projects
Kickstarter is built to fund one finished thing, launchd is built to keep a project alive after the money arrives.
launchd vs. Patreon for creators
Patreon is the better choice if you want recurring membership payments today, because that is the whole thing it does.
@launchd
Answers in seconds, any time
Ask about your creative project.
@launchd is the same bot you launch with, and its agent answers any question: about launching, your teammate, Telegram, wallets or staying safe. Day or night.
- How do I grow a channel for my music?
- Can I sell my work inside Telegram?
- What should I post between releases?
Opens in Telegram. Nothing to install if you already have it.
Launch your project. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.