Launching a community
A club, a cause, a fan group, a neighbourhood. How to open the door, and how to make people want to come back tomorrow.
What launchd does for a communityDoing it with launchd
Step-by-step, in the product.
Launch a community with launchd
Write the welcome, the rules and the first week together with your teammate, then open the door.
Bring a group or channel you already have
You can point launchd at a Telegram group or channel you already run, and your teammate starts from the people already in it.
How much should your teammate do on its own?
Start with everything needing your approval, then hand over the jobs you stop wanting to read.
How to brief your AI teammate so it gets your project
A good brief says what you are making, who it is for, and what you would never say.
Change your teammate’s name, voice or personality
Tell your teammate what to change in plain words, and it shows you a before and after before it switches.
What launchd supports today
The short list of what works now, what is coming, and what we have decided not to do.
What your teammate does alone, and what it asks you first
Your teammate never posts, spends or promises anything in your name without you, unless you have told it that it can.
Add people to your team and choose who can do what
Invite a co-founder or a helper, and decide who can approve posts, change the plan or see the numbers.
Pause, stop or hand over a launch
Your group, your channel and your people stay yours whatever you decide. Here is what stops and what does not.
Your first launch, step by step
Open @launchd in Telegram, describe your project in a sentence, answer a few questions, and read the plan before anything goes public.
Guides
The craft, whatever tool you use.
How to start a Telegram community from zero
You start a Telegram community by making one group, inviting five people who already care, and giving them a reason to come back tomorrow.
How to start a local club or group on Telegram
A local club needs one place to post when things are happening, and Telegram is already on everyone’s phone.
Should I let an AI talk to my community?
Yes, if you tell people it is an AI and you stay responsible for what it says.
How to grow a Telegram channel without ads
Channels grow when people forward them, so the whole job is writing things worth forwarding, consistently.
Does your project need a Telegram bot?
A bot is worth it when you are answering the same question more than twice a day, and not before.
How to run a newsletter on Telegram
A Telegram channel is a newsletter that arrives where people actually look, and nobody has to hand over an email address.
How to build a community around your podcast
A podcast community turns listeners into a room, which is the difference between an audience and a group of people who know each other.
Launching? How to protect your supporters from impersonators
If your project gets any attention, somebody will copy it, so tell your people what the real thing looks like before that happens.
Should a community have its own token?
A token changes what a community is about, so be sure you want the new subject before you introduce it.
Giving your project a personality
Your project sounds like something whether you decide it or not, so decide it.
Is Telegram the right place for my project?
Telegram is right for your project if the people you want are already talking to each other in chat.
What does a project agent actually do all day?
A project agent spends the day doing the small, repeating work that keeps a project visible while you do the work only you can do.
What an AI teammate cannot do (yet)
Your teammate cannot make your product good, cannot meet people in person, and cannot be accountable for what it says. You can.
Plans & templates
Copy them and make them yours.
Your first 100 members
The first hundred people come one at a time, from places you already have access to.
Community rules template
Good rules are short, specific and written before you need them.
The weekly update template
A weekly update is five lines: what shipped, what is next, what is hard, one number, one ask.
The 30-day launch plan
Thirty days, one small job a day, ending with a project that is live and has people in it.
Compared
Honest side-by-sides.
AI teammate vs. hiring a community manager
A community manager understands people better than any AI does, and costs what a person costs. Your teammate never sleeps and never leaves.
Telegram vs. Discord for building a community
Discord is better for a community that lives in many rooms at once, Telegram is better for one that lives in your pocket.
Telegram vs. WhatsApp for communities
WhatsApp wins on who is already there, Telegram wins on everything you can build once they arrive.
The best ways to launch a project on Telegram, compared
There are four realistic ways to launch on Telegram, and the right one depends on how much you want to build yourself.
@launchd
Answers in seconds, any time
Ask about your community.
@launchd is the same bot you launch with, and its agent answers any question: about launching, your teammate, Telegram, wallets or staying safe. Day or night.
- Group or channel: which do I need?
- How do I get my first 100 members?
- What rules should my group have?
Opens in Telegram. Nothing to install if you already have it.
Launch your project. Team included.
You bring the idea. Your first teammate is already waiting.
launchd is the Telegram-native launch platform where every project gets its own AI teammate.